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Retail Time Machine - Manthan

Designing an interface for a business intelligence solution is like correlating the past and future. It is about presenting patterns and trends that help the user take executive decisions. Astra, a product from Manthan, is an exercise empowering retail executives with a crystal ball to peep into. It is a simulation of the retail future.

Project Usability Engineering
Client Manthan Systems. Bangalore, India
Creative Team Director - Usability, Creative Lead, Information Architect and Production Team.
Objective To create a cohesive user interface system for a retail industry centric business intelligence tool with a focus on performance management.
Scope To define the information model, information architecture, navigation model, interaction design and a demonstrable simulation concept prototype.
Users Decision makers in retail conglomerates.

Show me the Scorecard! Manthan’s product idea was to empower the executive management teams in any retail corporate to get a dashboard view of their performance over time. This was done through a standard analytics method called ‘balanced scorecard’. Apparatus was involved in collaborating with the business and the tech team in creating the initial use cases.

Apparatus’ approach was to initially create modular partial prototypes across the features and functionality. Further integrate with dashboards that present critical information proactively. During the project, team Apparatus created innovative devices to indicate progressive trends, future projections, critical alerts, dashboard to drill down user task flows and a causality analysis fishbone map.

Manthan named this product Astra. Astra is used by key retail companies in Europe and is being introduced in the United States mid 2006. We are still engaged with Manthan in enhancing the user experience over versions of this product.

Visit Manthan Website
Click here to see the Apparatus designed Manthan corporate website.
Visit ARC Website
Arc was a similar product engineered by Manthan. Apparatus designed brand identifier and the brand communication. Click here to visit product website.
LITMUS  
  Apparatus has views on usability in industry domains. Vertical Usability Whitepaper. Download here.  
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At Apparatus we use rapid prototypes to visualize user experience for enterprise applications, websites and portals. Click here to understand the process.
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Let us talk more about
this project:

Vijay S
vijay@apparatus.in