| Project |
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Hooeey.com - Brand/user experience
|
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| Client |
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Principal Axis, Bangalore |
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| Creative Team |
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Director - Usability, Creative Lead, Information Architect, Ajax Consultant and Production Team.> |
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| Objective |
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To collaborate in defining a new Web 2.0 product that helps users record urls as they browse through an intuitive user experience. |
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| Scope |
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To define the information model, information architecture, navigation model, interaction design and a demonstrable simulation concept prototype that can be used for integration. |
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| Users |
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Researchers, info hunters and casual browsers |
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Know as you go! Hooeey.com, a product conceived by Principal Axis, was an idea when we sat at the initial stakeholder workshop. Though there was a website it was very preliminary and not complete. The core idea was to create a Web 2.0 product that tracks the user's web hops. The users can record, manage, share and retrieve the urls visited.
Apparatus worked with the dynamic client team to understand the users, core objectives of the product to create the initial wireframes. These wireframes demonstrated information architecture and user taskflows. These were translated to a set of click-able prototypes.
The brand expression of Hooeey needed a global appeal as the product could seep into all geographies. The visual design was created to achieve this global-ness. The color palette was minimal and the typography was contemporary. We also added a strong testimonial based brand talk to indicate possible usage methods on the home page stage area. Further Apparatus also worked on viral devices like a promo video to broadcast Hooeey. |
