Timeline Thyself! Lifeblob, a portmanteau word, can best be described as a system comprising of interconnected timelines where each timeline is a visual chronicle of an entity’s life. Lifeblob allows users to create timelines with content like text, video and images of their personal life, and any other topic they like. These content pieces are referred to as 'Blobs'.

Entrusted with the task of giving the existing website, brand and functionality a solid makeover, Apparatus explored concept maps, wire-frames, navigational models and metaphorical approaches to give the system of Lifeblob, a unique identity. Apparatus was instrumental in bringing together the ability to create and browse chronologically arranged content together with social networking.

Today, Apparatus continues to be involved actively in the design and development of new features that are added periodically to Lifeblob.