| Project |
 |
UGenie.com |
|
| Client |
|
UGenie, San Francisco |
|
| Creative Team |
|
Director - Usability, Creative Lead, Information Architect, Ajax Consultant and Production Team. |
|
| Objective |
|
To collaborate in defining a new Web 2.0 product that helps users in aggregating well priced bundles of books, music etc. from multiple vendors and eventually buy them online. |
|
| Scope |
|
To define the information model, information architecture, navigation model, interaction design and a demonstrable simulation concept prototype that can be used for integration |
|
| Users |
|
Online consumers searching for products and deals. |
|
|
|
Bundle Up! UGenie was conceived as a Web 2.0 online service for the American market that helps users create bundles of products of different categories like books, music, electronics etc. The algorithm in the backend was intelligent to collate optimally priced bundles from multiple vendor websites.
Apparatus designed the user experience by creating iterative click-able prototypes and a very Web 2.0 visual design.
Eventually, after a year, UGenie decided change their business directive and dropped the concept of bundles. This did considerably change the interface. However the visual design that includes the brand identifier, color palette and typography has been retained.
For Apparatus, UGenie was a Web 2.0 initiation and the engagement was an upward learning curve. |
