| Project |
 |
Brand Identity and Usability Engineering |
|
| Client |
|
Chakpak Media Private Limited, Bangalore, India.
|
|
| Creative Team |
|
Director - Usability, Creative Lead, Information Architect and Production Team. |
|
| Objective |
|
To conceptualize and create a brand strategy and a brand identity. To create a compelling user interface for chakpak.com
|
|
| Scope |
|
Conceptualization, Brand Strategy, Information Design, Visual Design and Brand Framework |
|
| Users |
|
Institutional and retail customers, planning / development agencies, banks and financial institutions. |
|
|
|
New Business on Show Business! With a bunch of young entrepreneurs at the helm Chakpak.com was an active social networking portal in the Indian movies domain. The content was current, but the user experience was drab.
The challenge was to create an exciting user experience with Web 2.0 interactions and stylize the look for the next phase of growth.
The relevance and currency of the content adds to the flavor of the portal. |
