Vivek was Associate Vice President & Creative Director at Trikaya Grey (now Grey Worldwide) where his responsibilities included growing brands and mentoring teams. After 13 years in advertising, he co-founded Matrix, where he continues to work with some of the country’s biggest brands in the area of entertainment solutions. Vivek’s brand portfolio includes Aditya Birla Group, Ambuja Cement, Johnson & Johnson, Kotak Mahindra Bank, Lakme, Marico, Micro Inks and The Times of India.
Vivek occasionally writes features for The Times of India, Femina and Verve. |