A good brand design is about optimally blending emotional content and factual information. It is about presenting the promise as a story that engages the audience. It is about creating an experience that is memorable. At Apparatus, we do this well.
Chakpak is an Indian movie database and a social networking portal that needed a brand refresh and a new usability design. This change was to revitalize the next phase of the business and reach out to convert more visitors to registered users.
A jewelry brand that bridges tradition and modernity is up against the family jeweler. It needed a web presence that is elegant and appeals to women who bridge heritage and the contemporary. We conceived a subdued framework that showcases the jewelry.
Holiday IQ formerly known as India Resorts Survey was a travel publication firm that sought Apparatus. Apparatus designed and delivered printed travel guides and user interface for their portal to communicate the brand better to the audience.
