Creative Value! Infrastructure or the lack of it is a pressing issue today. We realized that there is one proposition that only HDIL could own by virtue of its vast experience in working with govt planning agencies towards slum re-development thus enabling the creation of infrastructure, meeting a business objective and a social need.
 
The corporate identity is built on this proposition of creating value. The brand identifier is built around sthe concept of a honeycomb as a metaphor for living spaces, working spaces, teamwork and communities. A single hexagon has been deconstructed to create a stylized cube that symbolizes the value and strength and the individual unit.
 
The honeycomb and cube capture the micro and macro aspects of HDIL’s business – it conveys that while there are multiple facets to the business, each aspect gets the focus that it deserves and while HDIL creates living spaces, working spaces and infrastructure for mass and premium customers and institutions, each customer gets individual attention.
 
Every touchpoint right from stationery, creatives for mass media, signage and interior graphics carry these brand identifiers to re-inforce our proposition.


The realty market is cluttered today with builders proclaiming that he is into residential, commercial and hospitality projects. We were faced with the problem of having to define the scope of business that HDIL is into while not falling into the same trap as other builders. ‘Microstructures. Megastructures. Infrastructure’ has been created as a ticker (that re-brands HDIL’s masshousing, larger projects and slum-rehabiliation projects) and accompanies the brand identifier unit. This ticker not only serves to classify HDIL’s businesses and shows the range of operation but also sets them apart from the other players in the market.