Tales for Travelers Apparatus has been involved with HolidayIQ since their inception as India Resorts Survey. We worked with them in creating information publications for travelers.

The initial creative workshop led to a wide and colorful palette that celebrates India. This palette also lends itself in creating information priority within the publications. We also took a stance that the printed pieces should be more useful and usable than a standard travel book.

These directives eventually directed us towards creating well collated pieces of useful information within the book structure. We also created a set of quick look-up indices that offered critical information at a glance.