For a strategic recruitment shop to change to software development group is not immediate. It takes spring-loaded steps. Hop along, skip to vertical industry focus and leap to showcase competencies.
Project
Corporate Website
Client
Adea Solutions. Dallas, TX
Creative Team
Onsite Creative Director, Offshore Creative Lead, Visual Designer and Production Team.
Objective
To move the Adea brand from a strategic recruiter to a vertical aligned software development corporate
Scope
To design the key brand communication piece – the corporate website and develop it in phases with a custom-built lightweight content management system.
Target Group
Decision makers in Fortune 500 companies as prospective clients, prospective employees and as an image booster within the Adea family
Taking it Slow! Adea was transitioning from a strategic recruiter to an industry focused software development company. We at Apparatus felt that this should be done over two phases over six months.
The first phase was about creating an underlying information architecture that communicates an industry vertical focus. This was made accessible with a navigation and visual design that further reinforced Adea’s knowledge in these domains. All this was done keeping the look and feel uncluttered and simple.
The second phase was about showcasing case studies as samples of knowledge maturity in these verticals. A ‘been there, done that’ stance to convince the visitor about Adea’s ability to use technology as a tool to solve problems in industry specific scenarios. This was done through an intelligently embedded Flash movie in the stage area and retaining the navigation format. Eventually Adea has a high end website that communicates well to the target group
