Commonfloor was a multi-tenant social network portal for dwelling
communities like apartments, gated communities and other physically
proximal groups of users. The product has three definite interaction
areas - community, utilities and classifieds.
Project
Product definition and User interface design
Client
Commonfloor, Bangalore
Objective
To create a social network utility for communities.
Scope
Brand Identity, information architecture, interaction design and visual design.
Uncommon Network! Commonfloor is a social network created for neighbors in a community to interact, participate and share experiences. This also is a highly utilitarian website that helps users to log maintenance issues, post classifieds and find local information.
At Apparatus the Commonfloor value proposition and persona were understood to create a suitable brand expression. We realized that the visual expression had to be clever and minimal. The final concept was that of a 'key to your community' typographically rendered with letters C and F - almost like a monogram. This brand expression was translated to create the visual design of the portal too.
Commonfloor has been deployed in many residential projects as the single window collaborative universe between the dwellers.
