Stop and Smell the Flower! Oasis was a club and spa started by Micro Inks in their campus to focus on stress management, wellness, fine living and alternative therapies. Apparatus followed a specific process in understanding and translating the ethos into appropriate brand communication.

The team conducted an onsite workshop to collect necessary information and capture the experience through photographs and conversation notes. We discovered that the architecture and the interiors were a blend of Western comfort and Middle Eastern finesse.

At the studio the team explored concepts that could express the experience optimally. The final solution was an interpretation of a Moroccan tessellation that is used in textile design and architecture. The typography and the color palette was classic Western. The overall appeal of the brand identity and its application was apposite to the premium experience.