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Paradise Found - Oasis Club and Spa

Industrial desert in South Gujarat has a new flower that has bloomed. A private resort that focuses on stress management and wellness. Apparatus created the brand of an oasis for the weary traveler.

Project Brand Communication
Client Micro Inks – Oasis Club and Spa, Vapi, Gujarat, India
Creative Team Creative Lead, Visual Designer and Production Team.
Objective To create an exclusive brand for the private spa at the Micro Inks Campus.
Scope To name, design and develop the brand identity for the spa and extend it across brand communication applications.
Target Group

Partners and Alliances of Micro Inks or Huber Group as visitors to the Micro Inks campus.

Stop and Smell the Flower! Oasis was a club and spa started by Micro Inks in their campus to focus on stress management, wellness, fine living and alternative therapies. Apparatus followed a specific process in understanding and translating the ethos into appropriate brand communication.

The team conducted an onsite workshop to collect necessary information and capture the experience through photographs and conversation notes. We discovered that the architecture and the interiors were a blend of Western comfort and Middle Eastern finesse.

At the studio the team explored concepts that could express the experience optimally. The final solution was an interpretation of a Moroccan tessellation that is used in textile design and architecture. The typography and the color palette was classic Western. The overall appeal of the brand identity and its application was apposite to the premium experience.

Honey, there's ink in my ATM
Read this blog post on another brand design that we did for Microinks.
LITMUS  
  Team Apparatus has designed developed more corporate and brand identities. To see them all download this Archive  
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To know more , contact:

Lisa Costa
lisa@apparatus.in