Chakpak is an Indian movie database and a social networking portal that needed a brand refresh and a new usability design. This change was to revitalize the next phase of the business and reach out to convert more visitors to registered users.
Project
Brand Identity and Usability Engineering
Client
Chakpak Media Private Limited, Bangalore, India.
Creative Team
Onsite Creative Lead, Project management and Production Team, Offshore Creative Director .
Objective
To conceptualize and create a brand strategy and a brand identity. To create a compelling user interface for chakpak.com
Scope
Conceptualization, Brand Strategy, Information Design, Visual Design and Brand Framework
Target Group
Institutional and retail customers, planning / development agencies, banks and financial institutions.
Brand Bollywood! Chakpak.com needed a brand identifier and assets that are as flamboyant as a starlet and yet retain the restraint of a resource center.
After exploring clichés like extruded type and other such kitsch we settled on a simple effective solution. The final logotype illustrates show business through usage of star bursts and social network through a conversation blurb.
The color palette was vibrant and the type was a display font custom designed as an uncial (a happy mix of upper and lower cases).
The tagline was created to capture the attitude and the spirit of the portal.
